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Okite

起きてOkite

Okite is the Japanese word for wake up. It is what someone says to you when the day has already started and you are still not in it. The label took the name because that is the moment the clothes are built around.

Garments hanging on a studio rail

Small runs

Each piece is cut in a limited quantity. When a size is gone it stays gone until the fabric is worth running again.

Weight you can feel

Dense loopback fleece and heavy jersey. The garment should have some mass to it when you pick it up.

Folded heavyweight cotton photographed in a studio

Heavy cotton,
honest cuts

Everything is built from dense loopback cotton and garment dyed in three shades. Boxy through the body, dropped at the shoulder, finished to hold its shape after the first wash.

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Lookbook portrait shot on an empty street at first light

Awake before
the street is

The point was never to be noticed. It was to be ready.